From lifschitz to lauren
Forty years ago this month, ralph lifschitz walked into bloomingdale’s buying offices in new york and convinced gary shafer, the retailer’s menswear buyer, to purchase a handful of wide striped ties.The aspiring menswear designer had most recently worked as a travelling salesman for the a.Rivetz neckwear company after having held down sales jobs at bloomingdale’s and brooks brothers.Inspired by the novels of f.Scott fitzgerald, lifschitz’s big idea was to reinvent the classic styles of cary grant and the duke of windsor since then, ralph lifschitz, now known as ralph lauren, has amassed a us$5.3 billion fashion empire that also includes furniture, home accessories, jewellery, fragrance and shoe collections.Menswear industry magazine daily news record recently named lauren the top earning menswear executive in the world, collecting a reported us$25.9 million in 2006.Polo ralph lauren corp.Is one of the few sure bets in the fashion industry, the result of a meticulously planned global expansion that has seen not one, but two flagship stores open in russia this year.

Italian publisher rizzoli will celebrate lauren’s four decades in fashion next month with the release of a lavish coffee table book chronicling the highlights of the fashion legend’s career, including designing all of robert redford’s outfits for the 1974 film the great gatsby.The [URL=http://www.lasaliera.it/ralph-lauren-bambini.html]ralph lauren bambini[/URL] 480 page book will retail for $175, with a deluxe edition(Alligator pressed calfskin)For $515.

"I have always had a clear vision.I wanted to develop quality products that didn’t exist and create a whole world around that,"Says lauren. "That means taking risks, going with what you feel, but never losing sight of your vision and conviction.When i work on a collection i feel like [URL=http://www.lasaliera.it/hackett-polos/hackett-t-shirts.html]Hackett T-Shirts[/URL] i’m making a movie.I want to tell a story.So, you could say i write through my clothes. "

Joe barrato, a long time friend of lauren’s, recalls when the designer decided to launch his own collection in 1967: "He asked me to go into business with him, but he was just starting out and didn’t have any accounts,"He says. "I wish now i’d taken up that offer. "Mr.Barrato went on to make his own name in the menswear industry by heading up the north american operations for brioni.Last year, he joined lauren’s company as senior vice president of the purple and black label"Classic"Collections.Both are carried [URL=http://www.lasaliera.it]ralph lauren online[/URL] in canada at holt renfrew.

Lanita layton, general merchandise manager for menswear at holt renfrew, says that lauren’s attention to detail is what appeals to canadian consumers. "Ralph’s also spent much time and effort on fit,"She says.The best selling item in the collection at holts is the"Exploded polo pony"Pique polo that retails for $110.This season he pairs fair isle sweaters with tattersall shirtings and earthy tweeds, perfect for jaunts to the country estate.His signature preppie style reworked in a narrower fit also looks fresh.

In early june, the council of fashion designers of america confirmed lauren’s continued influence by awarding him the oscars of the fashion industry the menswear designer of the year and the american fashion legend awards.After 40 years, lauren is still at [URL=http://www.lasaliera.it/ralph-lauren-bambini.html]ralph lauren outlet online italia[/URL] the top of his game.
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